Having maintained his number one ranking as the model most desired by advertisers for the second straight year, Seung Gi’s sincerity and ability to bring about laughter with his playful charms through his commercials have had a strong effect on endorsement sales. After signing Seunggi as its endorsement model, Pizza Hut Korea saw an increase from 5% to 12% in commercial awareness and preference among consumers.
As the main endorsement model for Pizza Hut for the past year, in addition to his CFs, Seung Gi was also actively involved in Pizza Hut related events such as a fan meeting, world cup cheering events, and world hunger campaigns; all of these things contributing to what was referred to as the "Lee Seung Gi effect". Pizza Hut Korea revealed that its contract renewal with Lee Seung Gi for a second year was a first for its company.
According to a Pizza Hut Korea representative, "Lee Seung Gi’s bright and sense of closeness charms were a good fit for the brand's image, and thus had a great response from consumers, and also resulted in increased sales for the company." He added, "We hope to be a brand that brings even more fun and happiness to patrons in 2011 with Lee Seung Gi as our model."
A new Pizza Hut CF is scheduled to start airing on November 26 and will mark the start of Seung Gi's 2011 activities as Pizza Hut model.
Below is Seunggi's Pizza Hut CF in April 2010
以下是李勝基10年4月的Pizza Hut廣告
Below is Seunggi's Pizza Hut CF 1 in July 2010
以下是李勝基10年7月的Pizza Hut廣告之1
Below is Seunggi's Pizza Hut CF 2 in July 2010
以下是李勝基10年7月的Pizza Hut廣告之2
Eng trans :LSGfan.wordpress.com
Source :http://www.asiae.co.kr/news/view.htm?idxno=2010111809394276376
