Produced by Muhandojeon, an entertainment show on MBC, the video uses representative aspects of Korean culture like farmer's musicn called "Nongak" in Korean, folk dances, non-verbal performances, and taekwondo to create the impression of a bowl of Bibimbap.
Last year, the same company had a print ad in the New York Times asking, "How about BIBIMBAP for lunch today?"
"Global trends in foods are turning towards eating healthy food like Bibimbap, which is rice mixed with vegetables and meat", said Seo Kyung-duk, a Korean PR expert and visiting professor at Sungshin Women's University. "We'll promote Bibimbap and Korea to the world through various media, including this advertisement and social network services", he added.
The advertisement will be displayed once every thirty minutes until the end of December.
Source : www.dynamic-korea.com... ( English Korean ), Hancinema
The ‘Bibimbap’ advertisement produced by MBC’s “Infinity Challenge” is aired in New York’s iconic Times Square!
Last year, the members of “Infinity Challenge” worked to spread international awareness about Korean cuisine and decided to create an advertisement for ‘bibimbap‘, as inspired from the famous ‘Nanta‘ performances. Bibimbap is a popular dish that has a white rice base, which is then layered with a colorful and fresh mix of vegetables and meat; a cracked egg sits on top, and it’s all mixed together with some Korean chili pepper paste.
Over 200 different students from Seoul Arts University participated in the CF, in addition to the “Infinity Challenge” members and the Nanta performers. The result was a stunning and vibrant CF, which also exhibited other traditional Korean arts such as nongak, janggu dance, tae kwon do, the fan dance, and ganggangsullae.
The 30-second CF is featured on Times Square’s TQS electronic display from November 25th to the end of December; it will play twice per hour for a total of 48 plays a day.
Check out the CF below!
Source + Photos: Everyday Economy via Nate, KoreanTopNews
